Recently I have been testing an organic line of skin care, Sustainable Youth. This is an introduction to several reviews I will share with you in the following days.
Sustainable Youth is an American brand with a philosophy that’s not just skin deep. If you want to preserve not only your beauty, but also your environment, Sustainable Youth is your type of a beauty range. As I read on the company’s website, they use all natural practices and ingredients and strictly follow environmental ethics and sustainability. For example: Sustainable Youth packaging is environmentally friendly and is created using sustainable materials. There are no animal derived ingredients and no animal testing was done during development of the products. Try as hard as you may, you will find no petrochemicals or parabens in their products, instead they are formulated with an innovative natural preservative. I do appreciate a company that not only offers a quality product but also makes an effort to preserve our environment!
At the heart of the line is an anti-aging active ingredient Alasta that comes from the rind of the Aloe Vera plant. We all know about numerous benefits of this plant. To mention just a few: it is skin-soothing, cell-protecting, regenerating, moisturizing, anti-inflammatory and anti-microbial etc. Even Cleopatra was said to be a fan of Aloe Vera. She applied Aloe Vera gel on her skin to preserve its beauty and protect it from the sun. Sustainable Youth offers Aloe Vera extract with a difference! I was quite impressed by the fact that Aloe Vera leaves for Alasta extract are harvested by hand during the 2 hours of the day when the plant transports active ingredient into its leaves. More than 1000 Aloe Vera plants are required to produce 32 ounces of precious Alasta. According to the company, Alasta complex is a 100% organic certified ingredient and is exclusively used by Sustainable Youth.
So how does it actually work? It is a known fact that inflammation in the body accelerates aging by causing collagen degradation. Break down of collagen results in decreased skin elasticity and firmness. Skin starts to sag, obtains dull color and lines appear. Such inflammation can be triggered by various factors: poor diet, lifestyle, oxidative stress etc. Alasta helps to reduce this inflammation and enhances performance of the immune cells. This reduces oxidative damage, improves elasticity, rejuvenates and protects the skin! Sounds impressing? You'll learn how their products worked for me in my next posts.
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