Now we have one more reason to wear red lipstick. And this time it’s scientifically supported!
A study by two University of Rochester psychologists looked at a relationship between color and behavior. It was revealed that the color red makes men feel more attracted to women.
In the course of the study researchers analyzed men’s responses to photographs of women under a variety of color presentations. In one experiment, for example, men looked at women’s photos framed in red or white and answered various questions regarding woman’s appearance and attractiveness. In the final study, woman’s shirt in the picture was digitally colored red or blue. In this experiment, men were also asked about their intentions regarding dating. In all of the experiments, the women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors. Amazing but men are completely unaware of the role the color plays in their attraction. Andrew Elliot, professor of psychology says, "It's fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness."
By the way, the “red effect” extends only to males and only to perceptions of attractiveness.
One more interesting fact. The authors of this study note that men's response to red may stem from deep biological roots. According to research male primates are noticed to be particularly attracted to females displaying red. Female baboons and chimpanzees, for example, redden when close to ovulation, sending a clear sexual message designed to attract males. This could mean that human males’ attraction to red has subconscious animal instincts to it.
Hmmm… so now what do you think about society’s infatuation with red? Red hearts at St.Valentine’s, red lipstick, Red Lights Districts and red lingerie? I bet, red will always be in fashion ;-)
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